L.I.T.: Light + Innovation + Technology returns to Huntsville’s Downtown Square on March 7, 2015 from 7pm to 10pm.
For one night only, digital art projections, colorful light and environmental design will transform all four sides of the Downtown Square into a living work of art. This juried festival celebrates the uniqueness of Huntsville through the fusion of light, innovation and technology.
The Arts Council and Downtown Huntsville Inc., along with presenting sponsor Curse, Inc. are pleased to announce the four finalists that will compete for cash prizes at the second annual L.I.T, Light + Innovation + Technology event.
The four finalists who will create living art are America’s Party Pros, DJ Thrive, LED Orange and the University of Alabama Huntsville.
Attendees will enjoy lights moving to music, 3D mapped content, interactive video and light displays and projections on oversized helium balloons. Videos, LEDs, music and computer-generated art will surround the square with color and sound. Streets on all four sides of the square will be closed to allow festivalgoers the chance to truly immerse themselves in the light experience.
“Last year, we saw huge crowds come downtown to enjoy an evening of light art,” said Allison Dillon-Jauken, executive director of The Arts Council, Inc. “We are delighted to partner with Downtown Huntsville Inc. to celebrate new and emerging art forms, especially those that truly embody the STEAM education movement: Science, Technology, Engineering, Art and Math. People of all ages will enjoy seeing Downtown Huntsville in a whole new light thanks to this marriage of technology and art.”
Downtown Huntsville Inc. and The Arts Council encourage attendees to make an evening of it. The night lights up from 7pm to 10pm but area restaurants will be open for business and, new this year, local food trucks will also join the fun.
“L.I.T. is an incredible evening where the visual arts combine with great music, food, and our beautiful Downtown Huntsville streetscape.” said Chad Emerson, CEO of Downtown Huntsville Inc. “It’s one of our most high energy (yet still FREE) events of the year in the city center.”
Also new this year is the awarding of cash prizes following the event. The first place team will receive $2500 with $1000 for second place and $500 for both third and fourth place.
“Our goal is to see this grow into a well-known event with applicants coming from around the region to compete for prizes as they dazzle us with their creations,” said Dillon-Jauken. “Last year’s event drew more than 3,000 people downtown and we anticipate a much greater crowd this year.”