Arts Huntsville Press Release Service – How It Works

Arts Huntsville’s Media Press Release Service enhances our members’ ability to reach out to various media outlets with press releases, PSA’s, etc. You can elect to send your release to:

  1. All members of our media list
  2. A segment of our list – choose from any combination of: TV Local, Cable TV Regional, Radio Local, Print Local, Print Regional, Print Campus

Overview of the process

  1. Each participating member will be assigned access credentials to the Multi-User MailChimp account managed byArts Huntsville.
  2. Your sending domain (your email address) will be verified prior to your sending a release. Gmail, Yahoo, MSN, etc. accounts are not required to be verified. After your domain has been verified you can send from any email account within that domain.
  3. Our media contact email list is a carefully curated, managed and up-to-date list of the region’s media contacts segmented into media types.
  4. The account is a paid account and the MailChimp rewards badge is not attached to the footer.
  5. You have the ability to use all the templates and design functions MailChimp offers. Arts Huntsville has created templates to aid in the creation of your press release and you are strongly encouraged to use these templates.
  6. Arts Huntsville footer is required to be on all emails campaigns.
  7. Each day, an Arts Huntsville staff member will review your release and send it out.

Program notes

  1. This Multi-User account allows for all Arts Huntsville members to benefit from a closely monitored and managed media contact list
  2. You’ll notice this program has a communal or collaborative feel. The results and analytics of the campaigns are visible to all users and while one may create and store template and campaigns in these folders, they are not private or protected. Please be respectful of other members’ efforts.
  3. Take care to not overwrite templates. You can replicate templates or campaigns and place them into your organization’s named folder for your convenience.

Let’s not spam

There are a few common mistakes frequently made that can result in accidental spam filtering

  • Using phrases like “Click here!” or “Once in a lifetime opportunity!”
  • Excessive use of exclamation points!!!!!!!!!
  • USING ALL CAPS, WHICH IS LIKE SCREAMING AT THE TOP OF YOUR LUNGS VIA EMAIL (especially in the subject line).
  • Using bright red or green colored fonts.
  • Coding sloppy HTML, usually from converting a Microsoft Word file to HTML.
  • Creating an HTML email that’s nothing but one big image, with little or no text. Spam filters can’t read images, so they assume you’re a spammer trying to trick them.
  • Using the word “test” in the subject line. Sending a test to multiple recipients within the same company. That company’s email firewall often assumes it’s a spam attack.